As we planned our first trip to Disneyland with our kids, our biggest fear was losing one of the kiddos in a crowd or somehow getting separated from them to the point of complete parental panic! We did a lot of research and tried out a number of possible solutions but nothing out there really gave us the piece of mind we were looking for. Some products were too small to see or too easily washed off, others were easily taken off and lost by younger children, so we decided to come up with something ourselves.
They say necessity is the mother of invention and that is how SafeTee-Shirts began. We wanted to have some shirts made for the kids that simply said, "If lost, please call..." and list our number. But when we went online to the custom t-shirt websites, we had to do the legwork ourselves, create our own design and they wanted over $30 per shirt! As parents who've been through this, we know you've already dropped a bundle on plane tickets, hotels/lodging, theme park tickets, meals and souvenirs. The last thing we wanted to do was spend another fortune on shirts! So we made up some designs ourselves and asked a friend of ours who works in the industry to make the shirts for us.
At this point we had no designs on starting our own business. We simply wanted reassurance as parents that if our kids got lost, there was a great chance that one of the other thousands of concerned parents in the park would see the shirt and give us a call. While we were in Disneyland, countless parents came up to us asking where we got the shirts and how they wished they had them. One mom told me she bought the necklace lanyards but her kid took it off and lost it about an hour into the park! From that moment on, we knew there was a need for this type of product.
Everything about SafeTeeShirts is geared toward child safety, parental piece-of-mind, and cost effectiveness. We chose the color of our shirts with the express intent of sticking out in a crowd. It's a lot easier to spot bright and non-standard colors than the blue/black/white shirt in the masses. At $19.99, the cost per shirt is as low as you'll find, but if you don't believe us, see for yourselves!